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Minerva Beer Label

It is a fictional project for the local brewery „Minerva“ in Guadalajara. The purpose was the anniversary of the city. It is aimed at people who decide for themselves and like good beer. Therefore the appearance of the label was kept simple but elegant at the same time. To emphasize on the 472 years of existence and the history behind the city, a typographic approach, inspried by the typography used on old city maps, was chosen.   

CLIENT Iteso
DATE Spring 2014